Designer / Grand Rapids, MI2026

Hi There!
I’m Ross Leaver.

A designer working across visual systems, brand, digital experiences, and the spaces where they intersect.

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I started in print, moved into digital, and eventually found myself obsessed with the systems that make good design possible.

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Selected Experience
2022 — Present

Design Systems

Building and evolving a design system for human capital management software. Creating visual foundations, components, tools, and guidance that help designers and engineers work more consistently.

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2018 — 2022

Digital Experience

Designing digital experiences across healthcare and insurance, translating complex information into clear and approachable experiences.

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2014 — 2018

Brand & Print

Brand identity, campaigns, print, environmental graphics, and visual communications for organizations large and small.

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Selected design work by Ross Leaver
Visual systems / 202601
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About

Making things clearer, more useful, and more interesting.

My background is in visual communications, brand design, digital design, and design systems.

I'm particularly interested in the visual side of design systems — the rules, relationships, patterns, and tools that allow a product or brand to feel like a coherent thing.

I like making the complicated feel simple and creating resources that give other designers a better place to start.

Letterpress printmaking
AFTER HOURS

When I'm not designing digital things, I'm usually making something with ink.

Letterpress, printmaking, wood type, paper, ink, and other decidedly non-digital things.

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Contact

Have something worth making?

Get in touch ↗